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Customer Journey Mapping Project: Scenario No. 2

Core Service-Get Library Help

Scenario No. 2:  

 

For your PHL 2000 class you must write a 3-5 page paper on the topic  the ethics of animal experimentation.  To find information on this topic, you professor requires that you use library resources.  You have never used the library before.  How will you get help? 

 

Action Plan

Recommendations for Improvement:

Basic/Practical(easily and quickly implemented)

  • Media blitz in the Fall-How to Get Help in the Library using moo cards, magnets, bookmarks,  etc. : Update-    A  3-phased marketing plan has been developed: Phase 1: will be during the first 3-4 weeks of the semester, a  Welcome to the Library poster has been created and distributed around campus (including student union display case 9/16-9/29), Phase 2: will begin 7-8 weeks into the semester and will focus on How To Get Help (raps, online chat, tech help, online workshops etc),  Phase 3:  will run during the final weeks of the semester and the focus will be how to relieve stress at the library, i.e.dog therapy, chair massage  (and we might target specific research tools,i.e Citation Help)-Completed for 2014-15.  Ongoing.
  • Change first Get Help page to Ask a Librarian: Ask A Librarian link has been added to the top banner on the library home page-Completed-March 2015

 

  • Make government documents a closed collection and move to locked down compact shelving, making it a retrieval service only (much like pull and hold)

 

  • Training moment-inform students about other easy to find sources, rather than govt. docs. (which are hard to find)

 

  • Add a sign to Tech Desk stating its purpose-make it large and more central: Update: a large flat interactive touch screen has been placed at the tech desk. Completed August 2014

 

Higher Level (enhancements implemented over a longer period)

 

  • Highly visible Where to Begin link to short tutorial on library home page near search boxes.-New AppSearch Box accomplishes this goal-Completed July 2015
  • Students do not approach the desks for help and they do not use our Get Help web  page,  so we must change the way we provide online help-Make it one-step or one-click process, not a multi-layered/step process. Fewer missed chat questions due to more librarians staffing the chat & more skilled people responding-proactive’ chatting has been added to the main Articles Databases and E-Research Tools page. This means that after 15 seconds on that page, a chat will appear asking students if they need help-Librarians staff virtual chat service from their offices throughout the day-Completed-October 2014
  • Standardize the Library Reference Chat to be on every web page and in the same location (including APPsearch pages)-We have the chat now symbol at the top of every page, but it is not the same icon as I ask and uses different terminology and it is very small (we forgot about it). The I ASK label has been removed from the chat box and replaced with the chat now icon (similar to the chat now icon on the top right of every web page in the library web site).  Completed-March 2015
  • Implement reference interview training: Update: Over the Summer,  Staff attended reference training sessions, student training includes the reference interview,  Ongoing-9/10/2014

 

 

 

 

Interpretation Tables

Number

Task

Completion

Touch Points

Ideas/

Suggestions

Pain Points

Emotions

Moments

of

Truth

1

Failed

Desk top computer

 

 

 

 

 

 

Appsearch

 

 

 

 

 

 

 

 

 

Reference desk

 

 

 

 

LL

 

 

 

 

LL desk-or employee

This was maybe too convoluted

Where do I begin?

 

Hard time finding a computer

 

Was confused by the layout of the search function/(result list &says it is hard to tell if an item is physical or online

 

Had to find ASU govt docs in library

 

 

 

 

Has no idea where to go

 

 

 

Sent to microfilm

 

 

 

 

 

Decided to use digital copies of journal articles,rather than microfilm

Overwhelmed

 

 

Annoyed

 

 

 

Confused

 

 

 

 

 

 

 

 

 

Confused

 

 

 

 

 

 

Confused

 

 

 

 

Surprised

 

 

 

 

 

 

 

 

Relief/Whew

Did not know where to go for help.

 

Not enough computers?

 

 

Does not understand appsearch result list.

 

 

 

 

 

 

 

Goes to reference desk and asks where Govt. Docs are located? Ref Desk did not conduct reference interview-student is sent downstairs.

 

We need a desk at entry to floor or maybe signs

 

 

Goes to LL desk or employee  to find out where the journal is located-Once again, no reference interview-gets sent to microfilm.

 

 

 

 

 

 

 

2

Completed

Desk top computer which did not require a log in

 

AppSearch

 

 

Advertising for what each desk does or services they provide.

 

 

Maybe a more noticeable signs giving search or research tips.

Looked for people at front desk and saw some working at back shelves, but no one at the desk up front.

 

Looked at big circular desk area and noone was manning it, so I decided not to asked someone. 

 

 

Task Completed

Worried apprehensive

 

 

 

 

 

 

 

Worried apprehensive

 

 

Thinking/considering

 

 

 

 

Relief

Noone available to help

 

 

 

 

 

 

 

Noone available to help

 

 

Decides to try it on his own-Uses Appsearch

 

 

Finds plenty of articles and says easy to save and export. 

 

 

 

 

 

 

 

3

Completed

Desk top computer

 

Appsearch

 

 

 

Maps-posted on column-showed all floors

 

Map posted on a free-standing easel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Circ Desk

I wasn’t sure which desk to go to for reference/circulation.  Would be helpful to combine. 

 

 

Reference desk is kind of intimidating. 

 

Faster internet during peak times.

 

 

Where to start?  Since I am shy, I Decided to try to the online catalog myself at first.

 

Waited a long time for Appsearch results

 

A bunch of articles came up.  I didn’t know which to use

 

I selected three articles and struggled how to figure out how to save them  to read later.  Appsearch is confusing

 

 

Clicks on Books & More-this loaded faster, but why are there articles here too?

Worried/overwhelmed

 

 

 

 

Impatient/waiting

 

 

 

 

Overwhelmed

 

 

 

 

 

Struggling/worried/Confusing

 

 

 

 

 

Confused

 

Does not use library help

 

 

 

 

 

 

 

 

 

Appsearch display is confusing and takes a long time to display results

 

 

 

 

 

 

 

 

 

 

Appsearch display is confusing-showing both books and articles

 

 

 

 

 

 

Found some books also-check out was friendly & easy

 

 

 

 

 

 

 

4

Completed-I guess she found some books

Desktop on LL

 

Google ( Did a google search to find library home page (Belk Library appstate came up no. 1 hit)

(told geri browser was open)

 

 

Appsearch

On the website if there could be hints at how to search a topic to get better results. 

Where do I go? Looked around-a lot of people-goes down to the LL-less people/much quieter

 

Sees tech desk. Wasn’t sure if I could get research help at the tech desk

 

 

Type in subject in library’s database

(appsearch) “Not much will come up” “not many books came up”

 

Worried

 

 

 

 

 

 

 

 

Surprise

 

 

 

 

 

Helpless

Commons area may seem intimidating-how can we make it more friendly?

 

 

 

 

Is purpose of tech desk clearly stated somewhere?

 

 

 

 

Not sure what she was doing, since she keeps mentioning books.  Maybe she means articles?  But later she says “  one option is even online” “finding books has never been so easy”  Either way-needs help searching

Bridge Strategic Plan connections

Library Bridge Strategic Plan 2013-2015

Learning Objective 2.1, 3.1, 3.2; Effectiveness Objective 5

Coordinator of Access & Public Services

Profile Photo
Ken Johnson
Contact:
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776
Website