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Advertising: Market Share & Market Size

How to find market share information

Market share is definted as the "percentage of industry sales of a particular company or product" (Barron's Dictionary of Business Terms. 2000, 3rd ed.).

Market share is not formally collected.  Some companies track their own market shares and report it in Securities and Exchange Commission (SEC) filings like the 10-Ks or their Annual Report to Shareholders.

Coordinator of Access & Public Services

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Ken Johnson
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776