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Advertising: Articles

Top Advertisng Journals

These advertising magazines and journals are available at ASU. Also try Marketing journals.

Go to the library's home page and select the Journals tab where you can search for journals by title.

Advertising Age


American Academy of Advertising. Conference. Proceedings


Creative Review

Direct Marketing News

Entertainment, Media & Advertising Market Research Handbook

International Journal of Advertising

Journal of Advertising

Journal of Advertising Research

Journal of Current Issues and Research in Advertising

Journal of Interactive Adve

Media Business

Media Industry Newsletter

Media and Marketing

Media Week


Response : multi-channel direct advertising

Target Marketing

Young Consumers (World Advertising Research Center)


Top Advertising Databases

If you are looking for journal articles and trade publications:

Coordinator of Access & Public Services

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Ken Johnson
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776