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Advertising: Expenditures and Rates

Ad Expenditures: Web Resources


Appalachian Libraries no longer subscribe to SRDS (April 2017).  An excellent alternative is to search the web for "media kits" as described on the following library research guide: Find Ad Rates (

SRDS (Standard Rate & Data Service) is the leading provider of media rates (ad prices) and related data for advertisers. It lists advertising rates, editorial or programming content, circulation and other basic information (e.g. how many years in business and the name of the owner) for a broad range of media selling advertising space. SRDS also contains selected demographic and market information for metropolitan areas and counties. 

Media Planning & Buying Calculators

Media Planning & Buying Calculators

Cost Per Thousand (CPM)
Cost Per Thousand

Cost Per Rating Point (CPP)
Cost Per Rating Point

Rating Point
Gross Rating Points
Target Rating Points

Brand Development Index (BDI) and Category Development Index (CDI)
Brand Development Index
Category Development Index

Foreign Exchange Rate Calculator
Oanda Currency Converter 

Coordinator of Access & Public Services

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Ken Johnson
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776