Provides competitive intelligence and prospecting data on advertisers and advertising agencies.
Winmo, formerly Advertising Red Books, monitors 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies. Includes access to 10,000+ U.S. and international agency profiles and 15,000+ global advertiser profiles, as well as 255,000 personnel, with detailed contact information. Also includes information on more than 100,000 brand names.
SRDS
Appalachian Libraries no longer subscribe to SRDS (April 2017). An excellent alternative is to search the web for "media kits" as described on the following library research guide: Find Ad Rates (http://guides.library.appstate.edu/c.php?g=65386&p=421379)
SRDS (Standard Rate & Data Service) is the leading provider of media rates (ad prices) and related data for advertisers. It lists advertising rates, editorial or programming content, circulation and other basic information (e.g. how many years in business and the name of the owner) for a broad range of media selling advertising space. SRDS also contains selected demographic and market information for metropolitan areas and counties.