The Ask by Laura Fredricks
A completely revised edition of the must-have resource forincreasing your nonprofit's bottom line This thoroughly revised and updated edition of the best-sellingbook The Ask is filled with suggestions, guidelines, anddown-to-earth advice that will give you the confidence to askanyone for any size gift, for any purpose. Written in winninglanguage, filled with sample dialogues, and offering a wealth oftips and tools, this book addresses common mistakes made whenasking and shows how to correct each mistake, providing guidanceand direction on how to make a great ask. Offers step-by-step guidance for learning personal solicitationskills Filled with real-world tools and techniques for raising moneyor support Contains advice for overcoming situations such as hesitating toask for money and following through on the ask Written for fundraisers from any size organization Includes information on how to apply asking skills to afundraiser's personal and professional pursuits. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Publication Date: 2010-01-26