Give a brief background of the company. This should include:

• A brief summary of the key events in the company’s history
• The company’s mission & objectives
• Key products the company makes/services the company provides
• The industry the company is in (including SIC or NAICS codes)
• Where the company operates and how it is structured

Analyze the societal environment (STEEP) to identify opportunities and threats (at least 3-5 of each

Conduct an internal analysis of the company to determine its strengths and weaknesses (at least 3-5 of each)

Current Strategies:

Identify the company’s current corporate strategy(ies) 

• Classify them in terms of whether they are growth, stability, or retrenchment, and which kind (see the slide on “Directional Strategies”)

Identify the company’s current business strategy(ies)

• Classify them in terms of Porter’s competitive strategies (i.e., cost/differentiation and narrow/broad target market)