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Research Guides

MGT 4750 Strategic Management: Internal

Internal Analysis

  1. Internal analysis and strategies:
    • What are the firm’s resources, capabilities and competencies (e.g., Value Chain)?
    • What are the firm’s competitive advantages (requires an internal analysis of competitors and their strategies.)?
    • Business-level strategy (product market positioning)?
    • Corporate-level strategy (diversification)?
    • International strategy (geographic scope and mode of entry)?
    • How are these strategies being implemented?

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