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Appalachian State University
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2021 Theme
MGT 4750 Strategic Management
Internal
MGT 4750 Strategic Management: Internal
About This Guide
Assignment
Performance
External
Competitor
Internal
Resources on Strategy
Coordinator of Access & Public Services
Ken Johnson
Email Me
Contact:
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776
Website
Subjects:
Business
,
Management
,
Marketing
,
University College
Internal Analysis
Internal analysis and strategies:
What are the firm’s resources, capabilities and competencies (e.g., Value Chain)?
What are the firm’s competitive advantages (requires an internal analysis of competitors and their strategies.)?
Business-level strategy (product market positioning)?
Corporate-level strategy (diversification)?
International strategy (geographic scope and mode of entry)?
How are these strategies being implemented?
Company Information
Company Research Library Research Guide
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Coordinator of Access & Public Services
Ken Johnson
Email Me
Contact:
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776
Website
Subjects:
Business
,
Management
,
Marketing
,
University College
