Skip to Main Content

MGT 4750 Strategic Management: External

External Analysis

  1. External analysis:
    • Macro-level factors such as political, environmental, social and technological  (PEST) trends, and how they affect the industry.
    • Industry environment (e.g., Porter’s Five Fources)
    • Identify what are the critical drivers of success in this industry, and what are the key threats participants face.

Industry Overviews

Industry Classification Codes

The Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) are numerical classification systems that are used to group/classify like companies into industries for the purposes of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

While NAICS has "officially" replaced SIC, many business directories and databases still use one or both of the systems. Therefore, it is important to know about both SIC and NAICS.

How does this help me?

Some library databases, books, and web sites allow you to search using SIC and/or NAICS codes, therefore, it is very important to know what the industry classification code is before beginning your research.

Coordinator of Access & Public Services

Profile Photo
Ken Johnson
Contact:
Coordinator of Access & Public Services
Appalachian State University
Belk Library & Information Commons
ASU Box 3206 Boone, NC 28608
828 262-2776
Website