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UCO 1200 Six Degrees of Consumerism: Find Books

Target Marketing series

Search for books and other materials in the library catalog

Use the online library catalog to locate books, journal titles (after you have used an index to identify specific articles), and other materials in the ASU Libraries and the Western North Carolina Library Network (WNCLN = ASU, Western Carolina, UNC-Asheville).

A keyword search is a good way to start. Enter the words that best describe your topic.

WNCLN Library Catalog

Keyword Tips

When searching the library catalog, try keyword searches like:

  • teens and marketing 
  • millenials and advertising   
  • boomers and consumer behavior 
  • hispanic and (marketing or consumer)
  • african and (marketing or consumer)