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Industry Information: Porter's Five Forces

This Guide focuses primarily on industries in the United States but also identifies some international resources.

What it is.

Named after Michael E. Porter, this model identifies and analyzes 5 competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths.

1. Competition in the industry
2. Potential of new entrants into industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products

Investopedia explains Porter's 5 Forces
Frequently used to identify an industry's structure in order to determine corporate strategy, Porter's model can be applied to any segment of the economy to search for profitability and attractiveness.

More information from QuickMBA.

Where can I find it?

In the Marketline Database (now Datamonitor 360) many of the Industry Profiles contain a Porter's Five Forces analysis for that industry.

Example: Steel in the United States

An interview with Michael Porter