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User Experience (UX) at the Belk Library: Ethnographic Research

UX = User's perception of an interaction with a product, service, or space

Photo Surveys, Mapping Diaries, Retrospective Interviews, Journey Mapping

ethnographic research


Shows users' emotions, feelings-tells stories about peoples lives

Ethnographic Research

Customer Journey Mapping - Jan. 2014 to Dec. 2015  (Completed)
The customer journey mapping project assessed 8 services from the customer’s point of view with an aim to improve their experiences. 

Graphs, Charts, Tables

         mappping diary chart            



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