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ADV 4800: Home

This guide is designed to assist students in Hatchet Coffee assignment.

Information Summary

Part 1 - Psychological motivators associated with coffee consumption

Part 2 - Positive and/or negative health effects associated with coffee consumption

Part 3 - Hatchet Coffee and its bean procurement/roasting process

Part 4 - Hatchet Coffee line of products (specific to sizes and pricing)

Part 5 - Competitors to Hatchet Coffee (comparisons space, location and product lines with pricing)

Part 6 - Description of consumer audience for retail coffee shops (Boone specific)

Part 7 - B2B coffee bean sales in greater Boone area (for local bean roasters)

Part 8 - Coffee retailer use of space, related store promotions and sales incentives

Hatchet Coffee Roasters